Case study · Job Nº 0452

Ferro Bicycles

Mobility2026IdentityCampaignMotion
ResultLaunch run sold out in 0days
What we made
  • Identity
  • Campaign
  • Motion
Mobility2026

Brand, launch film and a poster campaign for a frame builder's first production bike.

Proofs
Fig. 01 · Ferro Bicycles
Fig. 02 · Steel, painted loud
They treated a bike launch like a film release. We sold the run in nine days and the posters are still up around town.
Luca FerroOwner · Ferro Bicycles

Case study · Job Nº 0452

Ferro Bicycles

Mobility2026IdentityCampaignMotion
ResultLaunch run sold out in 0days
What we made
  • Identity
  • Campaign
  • Motion
Mobility2026

Brand, launch film and a poster campaign for a frame builder's first production bike.

Proofs
Fig. 01 · Ferro Bicycles
Fig. 02 · Steel, painted loud
They treated a bike launch like a film release. We sold the run in nine days and the posters are still up around town.
Luca FerroOwner · Ferro Bicycles

Case study · Job Nº 0452

Ferro Bicycles

Mobility2026IdentityCampaignMotion
ResultLaunch run sold out in 0days
What we made
  • Identity
  • Campaign
  • Motion
Mobility2026

Brand, launch film and a poster campaign for a frame builder's first production bike.

Proofs
Fig. 01 · Ferro Bicycles
Fig. 02 · Steel, painted loud
They treated a bike launch like a film release. We sold the run in nine days and the posters are still up around town.
Luca FerroOwner · Ferro Bicycles
OverprintA creative agency for brands that want to be remembered.

Press notes

One email a month: new work, notes from the press room, no filler.

© 2026 Overprint. All work shown is by the studio.PrivacyTermsLocal time · London --:--Back to top
OverprintA creative agency for brands that want to be remembered.

Press notes

One email a month: new work, notes from the press room, no filler.

© 2026 Overprint. All work shown is by the studio.PrivacyTermsLocal time · London --:--Back to top
OverprintA creative agency for brands that want to be remembered.

Press notes

One email a month: new work, notes from the press room, no filler.

© 2026 Overprint. All work shown is by the studio.PrivacyTermsLocal time · London --:--Back to top

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