The first identity we have had that the whole company uses without being told to. Sales asked for more merch, which has never happened.
Hanna BergFounder · Northbound CoffeeMenu
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Creative agency · Branding, design studio, portfolio
01/ 06
Work that registers.
Northbound Coffee·Identity, Packaging, Website·2026Open
Overprint is a creative agency for brands that want to be remembered: identity, packaging, campaigns and websites, designed and produced under one roof.
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Open
Creative agency · Branding, design studio, portfolio
01/ 06
Work that registers.
Northbound Coffee·Identity, Packaging, Website·2026Open
Overprint is a creative agency for brands that want to be remembered: identity, packaging, campaigns and websites, designed and produced under one roof.
Proofs · hover to switch
Open
Creative agency · Branding, design studio, portfolio
01/ 06
Work that registers.
Northbound Coffee·Identity, Packaging, Website·2026Open
Overprint is a creative agency for brands that want to be remembered: identity, packaging, campaigns and websites, designed and produced under one roof.
Proofs · hover to switch
Open
Printed for
Northbound CoffeeFood & drinkFerro BicyclesMobilityMaison IlseFashionPulse RecordsMusicTonic SkincareBeautyHalden ArchitectureArchitectureKessler OpticsRetailRiverline BankFinanceAtlas MuseumCultureFold FurnitureHomeNorthbound CoffeeFood & drinkFerro BicyclesMobilityMaison IlseFashionPulse RecordsMusicTonic SkincareBeautyHalden ArchitectureArchitectureKessler OpticsRetailRiverline BankFinanceAtlas MuseumCultureFold FurnitureHome
Printed for
Northbound CoffeeFood & drinkFerro BicyclesMobilityMaison IlseFashionPulse RecordsMusicTonic SkincareBeautyHalden ArchitectureArchitectureKessler OpticsRetailRiverline BankFinanceAtlas MuseumCultureFold FurnitureHomeNorthbound CoffeeFood & drinkFerro BicyclesMobilityMaison IlseFashionPulse RecordsMusicTonic SkincareBeautyHalden ArchitectureArchitectureKessler OpticsRetailRiverline BankFinanceAtlas MuseumCultureFold FurnitureHome
Printed for
Northbound CoffeeFood & drinkFerro BicyclesMobilityMaison IlseFashionPulse RecordsMusicTonic SkincareBeautyHalden ArchitectureArchitectureKessler OpticsRetailRiverline BankFinanceAtlas MuseumCultureFold FurnitureHomeNorthbound CoffeeFood & drinkFerro BicyclesMobilityMaison IlseFashionPulse RecordsMusicTonic SkincareBeautyHalden ArchitectureArchitectureKessler OpticsRetailRiverline BankFinanceAtlas MuseumCultureFold FurnitureHome
Selected work
Selected work in register.
06proofsAll workAll work
Job Nº 0451Northbound Coffee·Food & drink·2026Proof · OpenA roaster that owns the shelfIdentity · Packaging · Website+38% shelf pickupJob Nº 0452Ferro Bicycles·Mobility·2026
Proof · OpenSteel, painted loudIdentity · Campaign · MotionLaunch run sold out in 9 daysJob Nº 0453Maison Ilse·Fashion·2025Proof · OpenA quieter kind of luxuryArt direction · Campaign · E-commerce3.1× campaign engagementJob Nº 0454Pulse Records·Music·2025
Proof · OpenTwelve cities, one poster wallIdentity · Poster series · MotionPoster series in 12 citiesJob Nº 0455Tonic Skincare·Beauty·2025Proof · OpenPackaging you can read in the darkPackaging · Identity · WebsiteListed in 400 storesJob Nº 0456Halden Architecture·Architecture·2024
Proof · OpenA practice, drawn in one lineIdentity · Website · PrintShortlisted, Design Week Awards
Proof · OpenA roaster that owns the shelfIdentity · Packaging · Website+38% shelf pickupJob Nº 0452Ferro Bicycles·Mobility·2026Proof · OpenSteel, painted loudIdentity · Campaign · MotionLaunch run sold out in 9 daysJob Nº 0453Maison Ilse·Fashion·2025Proof · OpenA quieter kind of luxuryArt direction · Campaign · E-commerce3.1× campaign engagementJob Nº 0454Pulse Records·Music·2025Proof · OpenTwelve cities, one poster wallIdentity · Poster series · MotionPoster series in 12 citiesJob Nº 0455Tonic Skincare·Beauty·2025Proof · OpenPackaging you can read in the darkPackaging · Identity · WebsiteListed in 400 storesJob Nº 0456Halden Architecture·Architecture·2024Proof · OpenA practice, drawn in one lineIdentity · Website · PrintShortlisted, Design Week AwardsSelected work
Selected work in register.
06proofsAll workAll work
Job Nº 0451Northbound Coffee·Food & drink·2026Proof · OpenA roaster that owns the shelfIdentity · Packaging · Website+38% shelf pickupJob Nº 0452Ferro Bicycles·Mobility·2026Proof · OpenSteel, painted loudIdentity · Campaign · MotionLaunch run sold out in 9 daysJob Nº 0453Maison Ilse·Fashion·2025Proof · OpenA quieter kind of luxuryArt direction · Campaign · E-commerce3.1× campaign engagementJob Nº 0454Pulse Records·Music·2025Proof · OpenTwelve cities, one poster wallIdentity · Poster series · MotionPoster series in 12 citiesJob Nº 0455Tonic Skincare·Beauty·2025Proof · OpenPackaging you can read in the darkPackaging · Identity · WebsiteListed in 400 storesJob Nº 0456Halden Architecture·Architecture·2024Proof · OpenA practice, drawn in one lineIdentity · Website · PrintShortlisted, Design Week Awards
Proof · OpenA roaster that owns the shelfIdentity · Packaging · Website+38% shelf pickupJob Nº 0452Ferro Bicycles·Mobility·2026Proof · OpenSteel, painted loudIdentity · Campaign · MotionLaunch run sold out in 9 daysJob Nº 0453Maison Ilse·Fashion·2025Proof · OpenA quieter kind of luxuryArt direction · Campaign · E-commerce3.1× campaign engagementJob Nº 0454Pulse Records·Music·2025Proof · OpenTwelve cities, one poster wallIdentity · Poster series · MotionPoster series in 12 citiesJob Nº 0455Tonic Skincare·Beauty·2025Proof · OpenPackaging you can read in the darkPackaging · Identity · WebsiteListed in 400 storesJob Nº 0456Halden Architecture·Architecture·2024Proof · OpenA practice, drawn in one lineIdentity · Website · PrintShortlisted, Design Week AwardsSelected work
Selected work in register.
06proofsAll workAll work
Job Nº 0451Northbound Coffee·Food & drink·2026Proof · OpenA roaster that owns the shelfIdentity · Packaging · Website+38% shelf pickupJob Nº 0452Ferro Bicycles·Mobility·2026Proof · OpenSteel, painted loudIdentity · Campaign · MotionLaunch run sold out in 9 daysJob Nº 0453Maison Ilse·Fashion·2025Proof · OpenA quieter kind of luxuryArt direction · Campaign · E-commerce3.1× campaign engagementJob Nº 0454Pulse Records·Music·2025Proof · OpenTwelve cities, one poster wallIdentity · Poster series · MotionPoster series in 12 citiesJob Nº 0455Tonic Skincare·Beauty·2025Proof · OpenPackaging you can read in the darkPackaging · Identity · WebsiteListed in 400 storesJob Nº 0456Halden Architecture·Architecture·2024Proof · OpenA practice, drawn in one lineIdentity · Website · PrintShortlisted, Design Week Awards
Proof · OpenA roaster that owns the shelfIdentity · Packaging · Website+38% shelf pickupJob Nº 0452Ferro Bicycles·Mobility·2026Proof · OpenSteel, painted loudIdentity · Campaign · MotionLaunch run sold out in 9 daysJob Nº 0453Maison Ilse·Fashion·2025Proof · OpenA quieter kind of luxuryArt direction · Campaign · E-commerce3.1× campaign engagementJob Nº 0454Pulse Records·Music·2025Proof · OpenTwelve cities, one poster wallIdentity · Poster series · MotionPoster series in 12 citiesJob Nº 0455Tonic Skincare·Beauty·2025Proof · OpenPackaging you can read in the darkPackaging · Identity · WebsiteListed in 400 storesJob Nº 0456Halden Architecture·Architecture·2024Proof · OpenA practice, drawn in one lineIdentity · Website · PrintShortlisted, Design Week AwardsServices
Six swatches, one studio.
01 / 06
Brand identity
A name, a mark and a system that holds up in the wild.
What is included- Strategy and positioning
- Naming
- Logo and marks
- Colour, type and grid
- Brand book
- 01
- 02
- 03
- 04
- 05
- 06
Services
Six swatches, one studio.
01 / 06
Brand identity
A name, a mark and a system that holds up in the wild.
What is included- Strategy and positioning
- Naming
- Logo and marks
- Colour, type and grid
- Brand book
- 01
- 02
- 03
- 04
- 05
- 06
Services
Six swatches, one studio.
01 / 06
Brand identity
A name, a mark and a system that holds up in the wild.
What is included- Strategy and positioning
- Naming
- Logo and marks
- Colour, type and grid
- Brand book
- 01
- 02
- 03
- 04
- 05
- 06
Process
Four passes to register.
Every project runs through the same press: four passes, one plate at a time, until the picture appears.
The press · 01–0401CBriefWe listen, research and write the brief you sign.
C
02MConceptOne idea, drawn until it holds up.
M
03YDesignSystems, screens and sheets, built out in full.
Y
04KDeliverFiles, guides and a launch you can run yourself.
K
Proof sheetJOB Nº 0451 · Northbound CoffeeBlank sheetApprovedA roaster that owns the shelf
Process
Four passes to register.
Every project runs through the same press: four passes, one plate at a time, until the picture appears.
01CBriefWe listen, research and write the brief you sign.
Proof sheetJOB Nº 0451 · Northbound CoffeeBlank sheetApprovedA roaster that owns the shelf
02MConceptOne idea, drawn until it holds up.
Proof sheetJOB Nº 0451 · Northbound CoffeeBlank sheetApprovedA roaster that owns the shelf
03YDesignSystems, screens and sheets, built out in full.
Proof sheetJOB Nº 0451 · Northbound CoffeeBlank sheetApprovedA roaster that owns the shelf
04KDeliverFiles, guides and a launch you can run yourself.
Proof sheetJOB Nº 0451 · Northbound CoffeeBlank sheetApprovedA roaster that owns the shelf
Process
Four passes to register.
Every project runs through the same press: four passes, one plate at a time, until the picture appears.
The press · 01–0401CBriefWe listen, research and write the brief you sign.
C
02MConceptOne idea, drawn until it holds up.
M
03YDesignSystems, screens and sheets, built out in full.
Y
04KDeliverFiles, guides and a launch you can run yourself.
K
Proof sheetJOB Nº 0451 · Northbound CoffeeBlank sheetApprovedA roaster that owns the shelf
Manifesto · 01–03
Made to be remembered.
Identity, packaging, digital.
All of it in register.
Manifesto · 01–03
Made to be remembered.
Identity, packaging, digital.
All of it in register.
Manifesto · 01–03
Made to be remembered.
Identity, packaging, digital.
All of it in register.
The studio
The studio behind the plates.
Five people, one room in Shoreditch and a proofing wall that never empties. Strategy, identity, packaging, digital and film, run by the people who make them.
Meet the studioMeet the studioThe studio
The studio behind the plates.
Five people, one room in Shoreditch and a proofing wall that never empties. Strategy, identity, packaging, digital and film, run by the people who make them.
Meet the studioMeet the studioThe studio
The studio behind the plates.
Five people, one room in Shoreditch and a proofing wall that never empties. Strategy, identity, packaging, digital and film, run by the people who make them.
Meet the studioMeet the studioControl strip · The studio in numbers
Measured on press · updated every quarter
01/040Years in print
02/040Projects shipped
03/040Awards
04/040Cities
Control strip · The studio in numbers
Measured on press · updated every quarter
01/040Years in print
02/040Projects shipped
03/040Awards
04/040Cities
Control strip · The studio in numbers
Measured on press · updated every quarter
01/040Years in print
02/040Projects shipped
03/040Awards
04/040Cities
Printed for
Ten brands, one press. Founders, labels, retailers and practices that wanted their whole brand landing in the same place.
Northbound CoffeeNorthbound CoffeeNorthbound CoffeeFood & drink
Ferro BicyclesFerro BicyclesFerro BicyclesMobility
Maison IlseMaison IlseMaison IlseFashion
Pulse RecordsPulse RecordsPulse RecordsMusic
Tonic SkincareTonic SkincareTonic SkincareBeauty
Halden ArchitectureHalden ArchitectureHalden ArchitectureArchitecture
Kessler OpticsKessler OpticsKessler OpticsRetail
Riverline BankRiverline BankRiverline BankFinance
Atlas MuseumAtlas MuseumAtlas MuseumCulture
Fold FurnitureFold FurnitureFold FurnitureHome
Printed for
Ten brands, one press. Founders, labels, retailers and practices that wanted their whole brand landing in the same place.
Northbound CoffeeNorthbound CoffeeNorthbound CoffeeFood & drink
Ferro BicyclesFerro BicyclesFerro BicyclesMobility
Maison IlseMaison IlseMaison IlseFashion
Pulse RecordsPulse RecordsPulse RecordsMusic
Tonic SkincareTonic SkincareTonic SkincareBeauty
Halden ArchitectureHalden ArchitectureHalden ArchitectureArchitecture
Kessler OpticsKessler OpticsKessler OpticsRetail
Riverline BankRiverline BankRiverline BankFinance
Atlas MuseumAtlas MuseumAtlas MuseumCulture
Fold FurnitureFold FurnitureFold FurnitureHome
Printed for
Ten brands, one press. Founders, labels, retailers and practices that wanted their whole brand landing in the same place.
Northbound CoffeeNorthbound CoffeeNorthbound CoffeeFood & drink
Ferro BicyclesFerro BicyclesFerro BicyclesMobility
Maison IlseMaison IlseMaison IlseFashion
Pulse RecordsPulse RecordsPulse RecordsMusic
Tonic SkincareTonic SkincareTonic SkincareBeauty
Halden ArchitectureHalden ArchitectureHalden ArchitectureArchitecture
Kessler OpticsKessler OpticsKessler OpticsRetail
Riverline BankRiverline BankRiverline BankFinance
Atlas MuseumAtlas MuseumAtlas MuseumCulture
Fold FurnitureFold FurnitureFold FurnitureHome
Signed off
Signed off on press.
Drag to scroll
Hanna BergFounder · Northbound CoffeeThey treated a bike launch like a film release. We sold the run in nine days and the posters are still up around town.
Luca FerroOwner · Ferro BicyclesQuiet, precise and fast. The campaign felt like us at our best, and the site converts twice as well as the old one.
Ilse MarrenCreative lead · Maison IlseOne colour code per release, and suddenly our whole catalogue reads as one label. Simple idea, perfectly executed.
Devon AshbyLabel manager · Pulse RecordsThe packaging got us the retail listing before the product had even shipped. Buyers kept picking up the box.
Ana SørensenCEO · Tonic SkincareThey understood the practice better than we could explain it. The monograph is the thing we now hand to every new client.
Ruth HaldenPartner · Halden ArchitectureSigned off
Signed off on press.
Drag to scroll
The first identity we have had that the whole company uses without being told to. Sales asked for more merch, which has never happened.
Hanna BergFounder · Northbound CoffeeThey treated a bike launch like a film release. We sold the run in nine days and the posters are still up around town.
Luca FerroOwner · Ferro BicyclesQuiet, precise and fast. The campaign felt like us at our best, and the site converts twice as well as the old one.
Ilse MarrenCreative lead · Maison IlseOne colour code per release, and suddenly our whole catalogue reads as one label. Simple idea, perfectly executed.
Devon AshbyLabel manager · Pulse RecordsThe packaging got us the retail listing before the product had even shipped. Buyers kept picking up the box.
Ana SørensenCEO · Tonic SkincareThey understood the practice better than we could explain it. The monograph is the thing we now hand to every new client.
Ruth HaldenPartner · Halden ArchitectureSigned off
Signed off on press.
Drag to scroll
The first identity we have had that the whole company uses without being told to. Sales asked for more merch, which has never happened.
Hanna BergFounder · Northbound CoffeeThey treated a bike launch like a film release. We sold the run in nine days and the posters are still up around town.
Luca FerroOwner · Ferro BicyclesQuiet, precise and fast. The campaign felt like us at our best, and the site converts twice as well as the old one.
Ilse MarrenCreative lead · Maison IlseOne colour code per release, and suddenly our whole catalogue reads as one label. Simple idea, perfectly executed.
Devon AshbyLabel manager · Pulse RecordsThe packaging got us the retail listing before the product had even shipped. Buyers kept picking up the box.
Ana SørensenCEO · Tonic SkincareThey understood the practice better than we could explain it. The monograph is the thing we now hand to every new client.
Ruth HaldenPartner · Halden ArchitectureJournal
Notes from the press room.
Short notes on craft, process and the odd thing we learned on press.
All notesAll notes
Note 01ProcessWhy we still proof on paperScreens lie about scale, contrast and rhythm. A paper proof on the wall catches what a 27-inch monitor hides.12 Sep 2026·5 minRead 
Note 02CampaignsOne idea, every formatHow the Ferro launch went from a single sketch to a poster run, a film and a story series without changing the idea.28 Aug 2026·4 minRead 
Note 03CraftA short history of the registration markThe small crosshair in the corner of every proof has a 500-year story. It is also our logo.9 Aug 2026·6 minRead Journal
Notes from the press room.
Short notes on craft, process and the odd thing we learned on press.
All notesAll notes
Note 01ProcessWhy we still proof on paperScreens lie about scale, contrast and rhythm. A paper proof on the wall catches what a 27-inch monitor hides.12 Sep 2026·5 minRead 
Note 02CampaignsOne idea, every formatHow the Ferro launch went from a single sketch to a poster run, a film and a story series without changing the idea.28 Aug 2026·4 minRead 
Note 03CraftA short history of the registration markThe small crosshair in the corner of every proof has a 500-year story. It is also our logo.9 Aug 2026·6 minRead Journal
Notes from the press room.
Short notes on craft, process and the odd thing we learned on press.
All notesAll notesNote 01ProcessWhy we still proof on paperScreens lie about scale, contrast and rhythm. A paper proof on the wall catches what a 27-inch monitor hides.12 Sep 2026·5 minRead Note 02CampaignsOne idea, every formatHow the Ferro launch went from a single sketch to a poster run, a film and a story series without changing the idea.28 Aug 2026·4 minRead Note 03CraftA short history of the registration markThe small crosshair in the corner of every proof has a 500-year story. It is also our logo.9 Aug 2026·6 minRead Click the ink to register
Start a project
Let's put your work in register.
Tell us what you are making and when it needs to exist. We reply within a day with questions, then a proposal with a fixed price.
Start a project
Let's put your work in register.
Tell us what you are making and when it needs to exist. We reply within a day with questions, then a proposal with a fixed price.
Tap the ink to register
Start a project
Let's put your work in register.
Tell us what you are making and when it needs to exist. We reply within a day with questions, then a proposal with a fixed price.
Click the ink to register