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ProofAll notes·Campaigns·28 Aug 2026·4 min read
How the Ferro launch went from a single sketch to a poster run, a film and a story series without changing the idea.
A frame painted loud, photographed against grey. That was the whole idea.
If a format needs a second idea, the first one is not strong enough.
All notes·Campaigns·28 Aug 2026·4 min read
How the Ferro launch went from a single sketch to a poster run, a film and a story series without changing the idea.
A frame painted loud, photographed against grey. That was the whole idea.
If a format needs a second idea, the first one is not strong enough.
All notes·Campaigns·28 Aug 2026·4 min read
How the Ferro launch went from a single sketch to a poster run, a film and a story series without changing the idea.
A frame painted loud, photographed against grey. That was the whole idea.
If a format needs a second idea, the first one is not strong enough.
